User-based companies are constantly looking for ways to increase their audience. They will often turn to marketing and attempt to drive new users which can cost 5 to 25 times as much as retaining an existing one.
Estimating the number of people using shared accounts can be tricky. We'll show you how to do it.
Does account sharing prevention cause churn? We looked at data from 30 companies to find out.
Thirty software companies monetized their shared accounts, this is a deep dive into how they did it and the results.