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Kenzie Wilson

2023/07/13

What are account sharers?

Image illustrating account sharers

Account sharers are those who are using an app or service without a paying account. Account sharing occurs when a paying customer gives their login credentials to another non-paying user to login.

Account sharing has many implications for a company including heavier server loads and increased costs. 50% of a company's infrastructure costs can come from account sharers.

Why do we need to give them a name?

By identifying account sharers and giving them a label we can discuss them more easily and discuss how to combat the issue.

We are able to differentiate them from paying users and target them for conversion.

Where do they normally appear and when?

If you have a good product you have account sharers. It is the tax for a good product.

The better the product the more account sharers you will have.

Account sharers will appear in both B2B and B2C companies. They will appear in any company that offers per seat or per user pricing.

They will appear in any company with a high value product regardless of pricing. For instance, account sharers will share a subscription that is $200 a month. However, they will also share WSJ’s subscription that is only $1 a week.

Is it a bad thing to have account sharers?

Account sharers can definitely be a bad thing if you’re not doing anything about it. However, if you are using it as part of your growth strategy they can actually be beneficial.

Account sharers can aid in your marketing efforts. They spread your product by word of mouth but having the ability to convert them is critical.

This is where Rupt comes in. Rupt allows you to identify account sharers and helps you to convert them into paying users. Sign up today to start preventing account sharers today.