Blog
/ Product

Ahmed Saleh

2023/04/19

How much account sharing costs your product

So you want to estimate how much your product loses to account sharing. We’ve got you covered.

There are a few ways this information could be helpful:

  • Determine if you have an account-sharing problem.
  • Decide if that problem is worth the effort it takes to solve it.
  • Set a goal to measure whether your account-sharing prevention efforts succeed or fail.

Disclaimer: there’s no way of knowing exactly how widespread account sharing is without complex tracking technologies (such as Rupt - that’s us). But we can help you get a rough estimate.

We’ve built a tool to estimate the amount of account-sharing and the return on investment if you decide to prevent it.

10,000
$49
15%
Total shared accounts
1,500
Total ghost users
3,000
Converted users
1,200+
Increasing revenue by
+ $58,800 / month
Total ARR increase
+12%
+ $705,600 ARR

What to do with these results

Assuming you can gain that amount of ARR if you successfully implement an account-sharing prevention strategy, is it worth it? The most significant factor in determining the answer is the cost. How much will it cost you to implement an accurate prevention mechanism and monitor the effects? If you say we'll spend a year with a team of 5 developers, two designers, and a couple of product managers; it may not be worth the effort.

But if you'll use a third-party library (like Rupt) to get up and running in a few minutes, then it's totally worth it. Especially given that you can do the first part (measuring if there is a problem) for free. Now if you're up for that, shoot us an email at support@rupt.dev, and we'll take care of you.

That's a wrap!